Abbey SmalleyUX and Design Leadership

HelloIn life, we're never done testing and learning about ourselves; your business is no different. My goals
are simple. I apply my design skills, user experience expertise, project management, and relentless drive for success to develop cutting-edge, user-friendly and results driven experiences.

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  Abbey Tosic
User Experience | Creative Direction
Leadership | Project Management

User Experience and Design Director, Optum
Over 10 of Years Interactive Industry Experience


"Abbey excelled in taking over new challenges
as a project manager apart from her core
competencies as a design director. She is detail
oriented in putting up business cases, design
concepts and strategic objectives."

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For the past 7 years I have served officially in some type of leadership capacity.

My leadership roles have ranged from leading projects, acting as a lead UX practice expert and managing a team of up to 10 people. Outside of my career I mentor college students, young professionals new to the field of UX and teens in the Twin Cities through local teen shelters and the Bolder Options program. It’s part of my DNA to help others and I gain a lot of personal growth and joy out of helping others grow into their best selves.

My Leadership Philosophy is that of a Servant Leader.

Servant Leadership is both a leadership philosophy and set of leadership practices. Traditional leadership generally involves the accumulation and exercise of power by one at the “top of the pyramid.” By comparison, the servant-leader shares power, puts the needs of others first and helps people develop and perform as highly as possible.

Your team is just as important, if not more, than the clients you serve. When you help remove road blocks and ensure they are getting the tools they need for success, the rest naturally occurs on its own.

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