Abbey is simply amazing. I worked very closely with her to create the industry leading Optum.com Adobe Experience Manager platform. Because of her leadership and direction, the redesign of Optum.com her design team and my development team undertook won 7 awards, including the 2016 W3 Best in Show.
Abbey Smalley
UX Product Design and Ops Leader
A Wisconsinite transplanted in Minnesota. Mother. Wife. Daughter. Sister. Friend. Mentor. Caribou Coffee Drinker.
The best way to describe myself at work is that I am an empathic, creative scientist. I start with a hypothesis, and my goal before building anything is to deeply understand the problem, who we’re trying to solve it for and the business value we hope to unlock. With these three things in mind, I validate through user research tactics and seek to understand with our development partners what’s feasible in the confines of our world.
I also spend a lot of energy building authentic relationships with my team and partners because our successes are shared ones and frankly because it makes the work we do together more fulfilling.
Design and UX acumen
Creative Culture builder
Resiliency
16
Industry Experience
450
Projects
8
Awards
999
Cups of Caribou Coffee
Partnership Testimonials
Here is what some of my partners and colleagues have to say about working with me.