Abbey SmalleyUX and Design Leadership

HelloIn life, we're never done testing and learning about ourselves; your business is no different. My goals
are simple. I apply my design skills, user experience expertise, project management, and relentless drive for success to develop cutting-edge, user-friendly and results driven experiences.

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  Abbey Tosic
User Experience | Creative Direction
Leadership | Project Management

User Experience and Design Director, Optum
Over 10 Years of Interactive Industry Experience


"Abbey excelled in taking over new challenges
as a project manager apart from her core
competencies as a design director. She is detail
oriented in putting up business cases, design
concepts and strategic objectives."

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User Experience Artifacts

I have had the privilege of working with several Fortune 500 online experiences. Though I can not share with you the final results of that work, here is a list of user experience artifacts I have experience creating with some samples below.

  • Site Maps
  • Low to High Fidelity Wireframes
  • Interactive Prototypes (Axure)
  • Creating User Stories
  • Documenting Business Requirement Documents (BRDs)
  • Conducting Usability Tests, Contextual Interviews, Card Sorts and Translating Results
  • Responsive Web Design

Wireframe Mobile Sample Wireframe Sample Responsive Wireframe Sample

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