Abbey SmalleyUX and Design Leadership

HelloIn life, we're never done testing and learning about ourselves; your business is no different. My goals
are simple. I apply my design skills, user experience expertise, project management, and relentless drive for success to develop cutting-edge, user-friendly and results driven experiences.

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  Abbey Tosic
User Experience | Creative Direction
Leadership | Project Management

User Experience and Design Director, Optum
Over 10 Years of Interactive Industry Experience


"Abbey excelled in taking over new challenges
as a project manager apart from her core
competencies as a design director. She is detail
oriented in putting up business cases, design
concepts and strategic objectives."

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Visual Design

Project: Educational Animation for Sleep Number
To visually explain the process of how the Sleep Number bed works.
Roles: Story Boarding, Design and Art Direction for animation

Sleep Number Individual Fit

Project: Logo Creation for Pear Tree Greetings
Pear Tree Greeting Cards was in need of a badge that could be used in the digital realm to showcase their social network of Bloggers
Roles: Logo concepting and Visual Design

Social Media Badge

Project: Service Search Engine for Heroic
Local Entrepreneurs created a B to C search engine that pairs consumers with local handymen, personal trainers and additional home services
Roles: Wireframes and Visual Design

Heroic Results Page

Project: Mobile Design for various 3 M Brands
Helped establish Mobile Strategy and Design. With Brands that had international reach, I contributed to the strategy of creating a flexible framework that could be translated for multiple brands and countries
Roles: UX, Visual Design

Mobile Design Strategy

Project: Logo and Package Creation for Tot Chef Brands
Purpose: Twin Cities company looking to establish a new product and brand that brings a taste of Vietnamese culture to a larger audience.
Concepting and Visual Design

Tot Chef Logo < Back to Home Portfolio Page

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